Official Rules Sweepstakes:

 No purchase is necessary to enter or claim prize. Purchase of product will not improve chances of winning. Sweepstakes begins May 1, 2010 at 12:01 a.m. (EST) and ends October 31, 2010 at 11:59 p.m. (EST). To enter, pick up an official entry form at participating retailers or hand print your name, complete address, age, telephone number and email address (if any) on a 3” by 5” card and mail it to Rosa Regale "Toast with Taste" Sweepstakes Entries, P.O. Box 1286 Grand Rapids, MN 55745-1286. You may enter online by personally visiting http://www.rosaregale.com and completing the online entry form at that site. Tennessee residents are prohibited from entering online and must use an official entry form or handwritten entry as described above. Limit, one entry, per person, per household, per channel of entry. All Sweepstakes entries must be postmarked by October 31, 2010 and received by November 15, 2010 by 11:59 p.m.(EST). Online entries must be time-stamped by October 31, 2010 at 11:59 p.m. (EST). Sweepstakes is open to all legal U.S. residents who are at least 21 years of age, except for residents of California and Utah and employees of Banfi Vintners (“Sponsor”), its affiliates, suppliers and agencies, liquor and wine wholesalers and retailers and employees thereof, and any federal, or state liquor authority, or other alcohol beverage licensee, as well as the immediate family members of and individuals residing in the same household as such persons. Void where prohibited or restricted by law or regulations. One (1) Grand Prize and One-Hundred (100) Secondary Prizes will be awarded randomly. The Grand Prize winner will receive one (1) bank check in the amount of $2,000 payable by the sponsor for use in securing a wedding planner of the winner’s choice in their local residing area. Grand Prize winner will also receive a one hour phone consultation with Mindy Weiss (one of America’s best known wedding planners) upon the mutual availability of the winner and Mindy Weiss. The Secondary Prize winners will each receive a copy of Mindy Weiss’ book – “The Wedding Book: The Big Book for Your Big Day.” ARV: $19.95 each. No cash equivalent will be offered. All federal, state and local taxes on the prize are the sole responsibility of the prize winner. Prize is non-transferable. Sponsor reserves the right to substitute a similar prize of equal or greater value at the Sponsor’s sole discretion. The odds of winning depend on the number of entries received.

Prize winners will be selected via a random drawing from among all eligible entries received. The random drawing will be conducted on or about November 30, 2010 by an independent judging organization whose decision are final and binding. All Prize Winners will be notified by mail or telephone within ten (10) days of the drawing date. The Grand Prize winner will be required to sign and return an affidavit of eligibility and a liability/publicity release within ten (10) days of notification prior to prize being awarded. In the event of non-compliance with any of these requirements, the Grand Prize winner will be disqualified and an alternate Grand Prize winner will be selected. Except where prohibited, acceptance of any and all prizes constitutes consent by the winner to use of his/her name, voice, picture, likeness and biographical data for advertising and promotional purposes without any additional compensation.

By participating, all entrants release Banfi Vintners, and its subsidiaries, affiliates, partners, employees, directors, and agents, including advertising agencies, from any and all injury, loss, or damage caused or claimed to be caused by your participation in the sweepstakes and/or acceptance, awarding, receipt, use and/or misuse of the prize. In addition, all entrants release Banfi Vintners and its subsidiaries, affiliates, partners, employees, directors, and agents, including advertising agencies, and all others associated with the development and execution of this sweepstakes from any such liability and agree that these entities are in no manner responsible for any warranty, representation, or guarantee, expressed or implied, in fact or in law, relating to the promotion and/or prize.

Sponsor is not responsible for: (a) telecommunications, network, electronic, technical or computer failures of any kind, for inaccurate transcription of entry information, for any human error, or entries that are stolen, misdirected, garbled, delayed by computer transmission, lost, late, illegible, incomplete, or incorrect; or (b) inability to access the www.rosaregale.com website or any other error or malfunction which may occur, including any injury or damage to your or any other person’s computer related to or resulting from participation in this sweepstakes. Entries that are facsimiles, photocopies, mechanical reproductions, mutilated, undelivered, incomplete, illegible or determined to have been submitted by anyone other than the individual entrant will not be accepted. Sponsor reserves the right to modify or cancel this sweepstakes if fraud or technical failures comprise the integrity of the sweepstakes. Sponsor reserves the right to clarify errors which result from the printing of these rules and regulations. By participating in this sweepstakes, you (i) agree to be bound by these official rules, including all eligibility requirements, and (ii) agree to be bound by the decisions of the Sponsor, which are final and binding in matters relating to the sweepstakes. Failure to comply with these official rules may result in disqualification from the sweepstakes.

To receive a copy of these full official rules and sweepstakes details including winner selection and liability release, send a self-addressed, stamped envelope (residents of VT may omit return postage) to: Rosa Regale "Toast with Taste" Win list and Rules Requests: P.O. Box 1286W Grand Rapids, MN 55745-1286 or visit www.rosaregale.com where the full official rules will be posted in their entirety. Rules requests must be received by December 15, 2010. Sponsor reserves the right to clarify errors which result from the printing of these rules and regulations.

2010 Banfi Vintners, Old Brookville, NY